Senior Advisor - Marketing
For two decades, Theresa has delivered value for Clients including “the largest-customer owned health insurer in the U.S.”; a biomedical device manufacturer; a specialized courier serving hospital system medical labs; a federally funded community health center; a private school managing COVID-19 challenges; a compliance solution for bio-pharma clients; a global communications leader; a top snack food brand; several multi-national professional services companies; and others. Clients in the healthcare, benefits management, professional services, and technology have counted on Theresa to help design go-to-market strategies and integrated action plans; evaluate new market opportunities; lead “test and learn” programs; launch new initiatives and manage COVID-19 challenges. Theresa often works with executives and their frontline teams to help them focus on what matters most to the people they serve throughout every aspect of a program’s lifecycle – from strategy development to execution to measurement to pivot to evolution. Theresa is known for helping teams shift their perspective from what they do to WHO they serve – patients, caregivers, employees, patrons, value chain partners, shareholders. She is valued for her ability to help clients “tie it all together” –target the right stakeholder groups; walk in their shoes and deliver unique value propositions that resonate with them across multiple points in the value chain.