Competitive positioning and focus on key buying factors are paramount to successful marketing strategy. Our Customer Value Analysis identifies key areas of competitive advantage, allowing for focused action plans. Measuring customer value goes beyond traditional customer satisfaction measurement. It provides strategic information about your firm’s perceived value versus that of your competitors.
Typical areas of interest for a Customer Value Analysis study begin with questions from a customer satisfaction study:
But, Customer Value Analysis also includes questions such as:
We have experience in adapting our Customer Value Analysis techniques for most complex industries, including technology, oilfield services, energy, manufacturing, retail and professional services.