Decision factors research is used to understand how current and prospective customers select your products and services. This technique validates current behaviors and allows organizations to group customers into similar categories for service improvement and messaging.
We examine the key buying factors, influences (e.g., your resources, other sources) and involvement (i.e., the individuals who are actually executing the transactions).
This insight drives decisions regarding:
In addition, this findings from this primary research can be replicated into your contact center database or CRM systems. We help your business to automate such once you’re ready for the next step in client relationship management (CRM) software.