Do employees at your organization understand the brand and know how to enact it on a daily basis? Advertising research measures awareness, comprehension and recall of messages under the assumption that these are necessary conditions for behavior change. This same rationale applies to internal communications measurement. Developing employee alignment and motivation through key messages is similar to motivating consumers through advertising. Employees are key stakeholders in managing your brand.
Key employee alignment communications metrics include:
Armed with this research, opportunities for increasing employee alignment can be identified.